28/OCT/2021
On The First Week:
In this project I choose IKEA catalogues to work with because I recently went to IKEA and they said that 2021 would be the last edition of printed IKEA catalogue. They already printed catalogues since 1950s. I think it would be fun to explore the visual styles of IKEA catalogue covers through the decades.I also think it would be interesting too, to see how the trend back to the past, compared the oldest catalogue design to the newest. I love the idea to see how ages represented in visual works, and in this case, I use IKEA cover to find out.
I just made rough thoughts of the IKEA covers because I thought that we only had to discuss about the set that we choose, apparently my tutor expect me to show experiments I already did last week (which I had not yet, at the moment) and I just talked about what I see and short-analyzed on the covers through the decades using IKEA website which I prepared 30 minutes before the class. (I’m so sorry :””( )
Frankly speaking, I failed to present my ideas and I could only hope that Mr. Houman didn’t upset. :”(
The Feedbacks
- Find out the possibilities of lifestyle
- They use 3D renderings/hyperrealistic → More economic way?
- The style in 50s back again in 2000s?
- make uncovers, look at various angles?
- explore this in this kind of way
- why they lost of character of identity as years go by?
- why they put many things on the covers that makes them look like a cheap tabloid?
To Do
- try short the shape/size
- do experiment with the catalogues
- look for the political condition as well
- try framing