29/OCT/2021
Office Hours
with Andrew Brash
After getting feedback from yesterday’s class, I made the slides to present them on office hours and I thought about several things:
→ Re-deconstruct IKEA catalogue?
- Separating people out of the catalogues
- Make them homeless? → context: homeless-milennial issues in Indonesia
→Re-imagining IKEA catalogues?
- What if we use real people from the year to put on the covers?
- Using people who sit around Londond
- Make IKEA catalogue out of utopia: people throwing garbage, doing chores, or even homicide case in a house?
What I found interesting: the visual mood in every transition
Experiment #1
Experiment #2 and #3
The ideas: Some of ideas that crossed into my mind but I do not think I want to finish them because lack of closure. There are manual collage ‘Deconstructing IKEA Catalogue’ and Original Life Soundtrack’ the advanced version of ‘Through Normal Days’ digital collages.
The Feedback
- Find surprising things, make it interesting and rich
- might be a connection with interior design
- sorry, lost you at the end of the chat. What i would say about this project is that the focus is on categories, sets and reworking them (methods of sorting, taxonomising, classifying, captioning, framing, recontextualizing, adding, substracting, stretching, compressing, hijacking, subverting, exaggerating, etc.)
- What might be more interesting is to continue with the set you have and reconfigure the purpose, value, and play with the meaning of the individual components and the set, while asking what the meaning and values are. but bringing in another set could be interesting – maybe using homeless people could be a bit obvious and crass however…