4/NOV/2021
On The Second Week:
RE-ASSEMBLING IKEA CATALOGUES
The ideas: Manipulating objects on IKEA covers by adding another set of objects that describe the current situations in a certain year. My works focused on the 5 first decade to re-assemble contradicting narrative where people looking for changes to create a better future.
…. artists felt the urge to reconfigure this amorphous mass of anomic images by creating connections, possible narratives, sudden clashes, and interpretations.”
(Gioni, Massimiliano, The UnMonumental Picture, p. 12)
Experiment #4
Focusing on 5 earlier decades, I tried to tell the contradictive situations: where people changing their interior to be comfortable, in another side of the world people making ‘change’ to get a comfortable and better future.
In the 70s collage, I want to portray a glimpse of differences how women represented in the media and how actually they are on the outside. I used the women on IKEA covers who sit comfortably on the fancy furnitures, like not minding anything else but having a good time at home. While on the outside, some women fighting for equality. I also put a woman, who hold a big handwritten poster, blocking a place where medias always connect them to the female role in a house: a kitchen.
Experiment #5
Because I see two similar aspects: cycle, constantly changing. I turned the collages into kaleidoscopic patterns.
…. to reflect objects and create beautiful, fascinating repeating patterns”
Kaleidoscope
The Feedback
note written by Marie (thanks!! >.<)
Working:
- layering image of historical events with the utopia-like settings that IKEA portrait.
- cover: summarize the IKEA at that time
- find the pattern of the overall representation
- Subtlety is powerful; the few collages are too pop out. Keep the subtlety.
Not working:
- The first approach of putting people into the setting. (t is an interesting visual approach but a little lacks meaning) -These explorations are showing the real people and items in the perfect setting, maybe use people’s photo in IKEA shop instead of use people’s photo on street.
To do:
- Look into what happened in Sweden. (Amandine)
- Make the collage more like an IKEA cover. The covers are essential as a summary. (Parth)